Yet when Money tested out the six most popular meal kits, we found that despite the high upfront cost, meal kits can be a good value.
Most people said they only used a meal kit service once-likely to take advantage of the low-cost or free first box promotions that are splashed all over social media. Despite raising more than $650 million collectively from venture capital firms, roughly 19% of Americans have actually tried a meal-kit service such as Blue Apron, according to a recent survey of more than 2100 people conducted for Money on behalf of Morning Consult.Īnd for those who did sign up for a subscription (which generally costs $60 per week), the price point is overwhelmingly the reason they quit, according to the survey. Meal-kit services may be the latest food craze vying for your dollar, but consumers seem to be stewing over whether they're worth it.įive years after the first home delivery meal-kit services debuted in the U.S., they’re still struggling to gain momentum.
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